Building Your Coaching Business – Information Marketing – Lots of Clients

Here’s an answer to most of the problems experienced by coaches who are struggling to get more clients. Turn “no clients” or “few clients” into 20% to 70% of the people you touch giving you an appointment.

I do a lot of conference calls with struggling coaches. Here are the struggles that most coaches experience:

Typical Problems Experienced By Coaches

  • Can’t reach the decision maker – get sidetracked to HR and HR puts you in with ALL of the other coaches, consultants, trainers….you are a commodity in their view.
  • Can’t get the decision maker’s attention
  • When you do get to the decision maker, and they even seem somewhat interested, the bottom line statement is “Don’t have time,” “can’t afford that right now,” “I’ve got to keep my nose to the grindstone.”
  • Sending out pre-approach letters, but not getting any response.
  • Cold calling but not getting through, not getting returned calls from voice mail.

Do any of these sound familiar?

One Solution to That Problem

Here’s something that has been working extremely well with coaches I’ve worked with. Some have said they get 20% to 70% appointment setting rates when using this approach.

The first thing to note is to “stop selling” and “start helping.” Be an unlimited resource for everyone you touch, even if you touch them only once. You will become known as THE expert in that field, in your region.

First identify, your target market, if you haven’t already. Make that a narrow niche market. Even if you believe you can help the world, pick a narrow market for this approach and target the messages directly at them.

Send a letter to your target market that mentions that you’ve had significant results in ________ [name the target market], and then define a value statement around that. That means that you will indicate just how much impact you may have made on some people, or companies within that target market. Then tell them that you’d like to share some ideas that have worked with others like them, and will be sending them over the next few weeks.

Then, over 3-5 weeks, send them a printed article each week targeted to a specific problem in that industry. If you have been writing articles in an ezine, then you might also send them to that article online. It adds credibility when you can show that you are published, expert author.

At the end of 3-5 weeks, send a letter asking them how much value they got from your articles, and that you’d like to call some time to ask what they got from the article.

When you call, get them telling you just how much help that was. Ask them to put that into dollars and cents, or time saved. If they got any value at all, ask if you can set down with them over coffee to hear more about their business….

Notice, that at no time did I indicate I have anything to sell. This was all about helping them achieve their goals, and freely sharing information. The doors will be open…unless you go into the “sales” mode, at which time the door will slam in your face.

You have an appointment. Keep that appointment on “exploring their business” not on “selling.” This should get you setting down with 20% or more of your target audience.

What happens if you don’t get the appointment, but they did feel they had gotten some good information. Then ask if they’d like to continue receiving that kind of information. Add them to your newsletter, or email list for ongoing information. Many will find additional value from those emails. You will have another chance.

Upcoming articles:

  • We’ll discuss what to do and say in that meeting.
  • How to use that same approach, information marketing, in networking.

Some Party Planning Business Information

Are you a party-lover? Do you ever wish you were the one who chose the colors and designs of centerpieces and table cloth? Did you ever think you had a better idea for arranging the event program or doing the invitations? If yes, then it’s time to bring out the party planner in you and start your party planning business. If you think you are skilled in communication, planning, budgeting and organizing, then party planning is your craft. It is now time to get out of the huge pile of paper works and to stay away from your difficult boss.

Start your party planning business as an enterprise and as a form of bringing out the creativity and management skills in you. All you need to do is to hone that keen and detail-oriented person in you. As a party planner, you must oversee all aspects of an event or a party. You need to suggest themes, estimate the budget, send invites, scout locations, pick entertainment and decorations, order supplies, negotiate with vendors, and do the best that you can just to satisfy the client and their guests. Your party planning business does not end with that long list of tasks. During the party, your presence is required to make sure everything falls into place and everyone is having a great time.

A good party planner is expected to know more about holding a party. The more you know the more chances for you to create innovative parties to give your clients a taste of something unique. Running a party planning business requires a knowledge of food and beverages, locations, invitation etiquette, entertainment, gift bags, vendors and people skills. Bands, musicians, disc jockeys are just a few of the many people you can hire for the entertainment options. Card tournaments, bridal shower games, sports activities, auctions and karaoke events are just a few of the many fun activities you can incorporate into a party.

What is more, a planner should a have a good working relationship with vendors. You must be good in evaluating whose products and services are more beneficial for you. Every good planner should have a good list of bartenders, florists, chefs, linen suppliers, entertainers, location vendors and more. The more vendors you know the more chances for you to get the best offers. This also goes along with your ability to relate to other people. A party planner is expected to build some networking to be active in organizations which can help you start and grow your party planning business.

Cisco Data Center Security: Taking the Next Step in Business Information Safety

As technology has advanced, information can be found everywhere as it travels fast and in various mediums. People manage a large majority of their personal data online. Companies must provide Internet conveniences which were not always a part of doing business. Every company has a web site, handles web transactions, stores large amounts of customer information, and relies on many forms of technology to operate successfully each day. With these business advances comes the increasing responsibility of meeting customer demands and keeping their trust. A secure data center is growing in importance as companies process larger amounts of information. Network hardware providers such as Cisco have recognized this growing need. Products are being continually updated to match the security requirements of these business systems.

The new technology age has also unearthed complications along with the many benefits people utilize through doing business online. Viruses are a threat to every desktop, server, and business computer system. They can take down the entire system in a matter of minutes causing loss of information as well as security breaches. Hackers are constantly trying to gain access into business systems to obtain personal customer information such as financial information. System obtrusions can result in customer identify theft or access to sensitive company information. Cisco data center security helps companies prevent attacks from viruses, firewall obtrusions, and other threats. Many offered products provide multiple features designed to reduce the chances of customer data being compromised.

How Has Cisco Enhanced Network Safety?

The business data center has become a prime objective for individuals who desire to gain or destroy sensitive information. Cisco has integrated many solutions to attempt reduce the risk of a system being attacked. The key is a more counteractive systems approach where threats are controlled, data loss is prevented, and compliance standards are easier to meet. Their solutions are designed to allow for faster deployment of data center technologies while at the same time not compromising threat detection or enforcement of company policies.

Many providers are improving their products to accomplish these same goals. Cisco has included full network visibility, easier policy management, and proactive protection methods. Their Security Intelligence Operations include a firewall, methods for preventing intruders, securing content, and central management of policies. To avoid information reaching the wrong hands when being passed between multiple sites, they have added what is called data leakage protection. Services assist in preventing loss over the Internet as well as protection of backup storage devices. Cisco data center security services also offer further protection of consumer credit card information. Designs are PCI compliant and solutions ensure all connections are secure.

Data security should be a goal of every company. Cisco has many products designed to increase the safety of every piece of data passing through a network. Of course, they are not the only provider stepping up to the challenges of innovative technology. Any company wanting to increase the reliability of their system should always weigh the advantages of each available component on the market. Data loss prevention, intrusion reduction, and policy enforcement must be deciding factors when selecting these components.

Starting a Home Catering Business – Information You Need to Know

If you are thinking of starting a home catering business, there are many things you should consider. Of course, if you have a great passion for cooking and are really good at it, you are a step ahead of the game. But there are other details you need to think about to be successful!

Before you begin any type of self employment you need to make sure that working for yourself is truly what you want to do. Are you self motivated? Can you make out a business plan? Will your finances suffer if you try to make a go of it on your own? Starting a home catering business can be fun and very profitable, if you do it right.

Make sure that you have the dedication and perseverance it takes to run your own business. In a catering business, you need to find out what all of your costs will be and what your competition is doing before you begin. Writing out a business plan is also necessary to insure your success.

Here are a few things to consider when starting a home catering business:

1. How much is it going to cost upfront? Make sure you include costs for any equipment you may need, such as stoves or other cooking appliances if you aren’t able to do the preparation at your own home.

2. Are you considering mobile catering? If so, think about expenses for buying a trailer to travel with, along with gas and food costs.

3. How will you market your business? Placing an ad online and in your local phone book are good ideas, along with business cards and flyers. You might also consider advertising on the radio if it is within your budget.

4. What is your competition doing? This may be the most important step of all in your planning. You need to know how much your competition charges, and what types of food they prepare.

5. Payment terms – Will your customers pay you before the service, or when completed? Consider how much money you will need to purchase food and other necessary items. You will also need to think about transportation for the meal, and how you will keep it warm while travelling to the event.

These are just a few thoughts about starting a home catering business. You really want to make sure that you have thoroughly considered every detail, so that there are no surprises when you start your business.

This can be one of the most fun and rewarding types of home businesses if done right. The fact that you love to cook will make it much more enjoyable, and when you love your work you are usually much more successful in what you do.

Need more help in starting a home catering business? Visit the links below!